Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business. 根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。

Inner Cellar

Inner Cellar

What is Inner Cellar?

Being our Inner Cellar member enriches your experience in wine. It rewards you, our most regular customers, by offering benefits to help you increase your connoisseurship. Inner Cellar is not just another discount club. Our special prices surely are a way to keep your passion growing and explore new horizons, but most importantly, joining Inner Cellar will enable you to enroll in exclusive classes, meet the winemakers and participate in private wine tastings.

How to join Inner Cellar?

You can enroll by visiting one of our shops, or if you wish to join after making a purchase from our website, one of our staff will contact you to confirm your membership.Simply purchase at any of the etc wine shops, accumulate $12,000? purchases within one year to become a Premier Cru member and $120,000?to become a Grand Cru member

Member benefit:

? Discount on first bottle purchase Tasting privileges
Inner Cellar membership 1-11 bottles discount ≥ 12 bottles discount wine tasting courses & wine dinner
Grand Cru 15% 20% Yes (first priority)
Premier Cru 12% 17% Yes

Note that all your accumulated Inner Cellar Points active points from previous membership scheme will remain?valid until the expiry date of your membership.

In addition, we also offer an extra 5% discount on 12 bottles or more purchase on non-promotional items.


Premium Partners

Your Inner Cellar membership rewards you with special privileges and offers from our select partners.

Please check with our Sales Advisor for more details.

Premier and Grand Cru members:
-?20% off* on labour and design fee of pure gold products
Premier and Grand Cru members:
- 10% discount
Premier and Grand Cru members:
- 10% off all skin care products
- 40 free Deluxe Premier Cru gift sets to redeem with first purchase at Caudalie boutique (first come, first serve)?


Terms and Conditions Inner Cellar, click here


  1. The Inner Cellar membership is non-transferable
  2. Inner Cellar membership? card must be presented before each purchase to enjoy privileges.
  3. To enjoy Premier Cru status & privileges, a member must have spent $12,000 in the past twelve months before the purchase.
  4. To enjoy Grand Cru status & privileges, a member must have spent $120,000 in the past twelve months before the purchase.
  5. Membership discount cannot be used in conjunction with other promotional offers
  6. etc wine shops limited reserve the rights to amend the terms and conditions of Inner Cellar membership without any prior notice
  7. In case of any dispute arising from the program, etc wine shops limited retains the right to make the final decision
  8. Extra 5% bulk purchase discount is not applicable to Henri Jayer, Georges Jayer, Leroy Musigny, Faiveley Musigny, Roumier Musigny, DRC Romanee Conti, DRC Le
    Montrachet, and all vintages before 1947.